Setting goals in life are critically important for success. If you have no idea where you are going, chances are you will not get there. Like a pilot who sets a course to the next destination, in business you need to set the course of your business to arrive at the desired destination. I will go over several things here to help you set those goals for the new year.
I will be focusing on goals for your pool service business specifically in this article and there are certain things you need to have in place to be successful. If you don’t have these things in place your likelihood for success will be limited at best. You also will want to look back to the previous year and take an honest look at what you did well and what you need to improve upon. There is always room for improvement and setting goals to reach each year is a way to ensure improvement.
Website
Having a basic website makes you look legitimate and you can direct potential clients to your website for pricing and services. You can also use your website to run Google Ads to advertise your business online in your area. Google Ads if you’re not familiar with it are usually the first 3-4 listing in a Google Search. For your pool business, you can pay Google to place you in the top 3 searches in your category. If your goal is to expand your business a website is a must.
Liability Insurance
If you are walking into anyone’s backyard and you do not have General Liability Insurance you are gambling with not only your business but with your personal assets. You wouldn’t drive around without auto insurance so why would you ever work without the same type of coverage for your business? Having insurance will give you peace of mind and allow you to expand your business into the Commercial field allowing you to acquire hotels, apartments and HOA Association pools.
CPO Certification
A lot of states require you to be CPO Certified even when you service residential pools and you need to be CPOP Certified to service Commercial Pools in every state. The CPO Certification allows you to also promote your business since you are a Certified Pool & Spa Operator. Basically, the course will teach you about chemistry and potential pathogens making you more secure in your business. The classes are offered in almost every state and major cities all year long.
Health & Fitness
This is a very physically demanding job and if you are out of shape you will feel it right away. One thing that I do to stay in shape is take in less sugar each day. Sugar is a big drain on my energy level and although I love sugary snacks, I make an effort to avoid them all week. I probably should do more walking and other physical activity but watching my diet is a big part of staying in shape for me. If your huffing and puffing out there all day long and are eating the wrong things, make a commitment to get in shape this year and stick to it. You will feel better and be able to do more work and that translates into more money.
Spiritual Health
Although we do a lot of physical work, there are metal demands as well. We mainly work alone and if you suffer from depression this can add to it if you’re not working on your spiritual health. There are also problems with customers and problems on the job and you need the right support. I am a big believer in groups and I highly suggest you join your local IPPSA trade group or join mt online for my coaching program. You need something that keeps you in contact with those in the industry to help you through the tough times and give you solid advice. Read books that will lift you up and encourage you and join a group.
Financial Plan
You need to have a solid financial plan moving forward. If you make a lot of money and don’t know where it is going, you are not going to be financially successful. Most millionaires have a plan and stick with it. Get with a good Financial Planner and seek out a good CPA to help you set up an investment plan you feel comfortable with and invest your money wisely. Later in life, you want
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