Pool Pro Pricing Guide: Are You Charging Enough?
Pricing shapes every decision a pool service business makes, and the 2026 State of the Pool Service Report by Skimmer puts hard numbers behind those choices. The headline: average weekly service sits around 225 dollars monthly in Sunbelt markets, with filter cleaning at 111 dollars and salt cell cleaning at 67 dollars. That average is not a universal rule, though. California and parts of Florida often run lower, while Texas pushes higher. The smart move is to treat the report as a compass, not a contract—an anchor for negotiating your rates, checking your competitiveness, and finding margin in places customers rarely scrutinize, like one-off maintenance tasks and specialty services. Billing models can make or break cash flow. The data shows 76 percent of pros use monthly billing, 19 percent bill per stop, and a small fraction do something else. Monthly billing wins because it smooths revenue, keeps quotes simple, and quietly captures those five-week months. Per stop billing is cleaner ...