Big Pool Companies vs. The Pool Guy: Harold Evans Weighs In
The pool industry is changing fast, and the next decade will reward pool service businesses that understand where value really comes from. Consolidation and “roll-ups” keep grabbing headlines as big companies buy smaller routes to build giant regional brands. At the same time, Amazon and other online marketplaces flood the market with generic pool parts and low-cost variable speed pumps that make traditional pricing feel impossible. For pool pros, this creates a daily sales challenge: how do you explain an $1,800 installed VS pump when a customer sees something that looks similar for $600 online? The answer starts with clarity about what you sell and what risk you remove for the homeowner. The roll-up model sounds simple but runs into human reality. When independent owners merge, each brings a different culture, process, and definition of “good service.” Aligning those differences is hard, and many sellers accept less money upfront expecting a “second bite” later when the bigger compan...