Aqua Magazine Overview

 
There are a handful of Industry-specific publications, but Aqua magazine is at the top. No other pool & spa publication has the reach and notoriety of Aqua. If you are in the Pool & Spa Industry in any capacity you should be receiving your free subscription to Aqua Magazine. 




AQUA Magazine is the top resource for retailers, builders, and service pros in the pool and spa industry. Every month, thousands of spa and pool professionals turn to the online and print pages of AQUA for its valuable mix of news, trend, and product coverage. Subscriptions to the print magazine are free to all industry professionals.

What keeps each issue fresh is that they all feature articles that will appeal to you no matter what position you hold in the industry. Here are some of the top features in each article:

Features
Retail
Builder
Service
Hot Tubs
Pools
Products

Each Issue also has a theme and here is the 2021 calendar 

2021 Calendar:
January: Pool & Spa Show
Feb: Small Business Marketing
March: The Labor Issue
April: The Aqua 100 Issue
May: State of the Industry
June: Outdoor Living
July: The DOE Issue
August: Renovation
September: 5th Annual Hot Water Issue
October: PHTA Award of Excellence
November: Pool Expo Issue
December: Buyer’s Guide


I preach over and over that knowledge is power and the more you know the better you will be at your business. I mention that Aqua has an extensive content library and if you are new to pools this is a great place to start. http://library.aquamagazine.com/

Just about everything published in the last decade can be found in the content library on their site.

Scott Webb, Executive Editor
Scott joined AQUA as editor in April 2001 and has served in various capacities since then, currently as executive editor. He has been in trade magazines for over 15 years, specializing in farm equipment and heavy construction as well as the pool and spa industry. He graduated in 1987 from the University of Cincinnati with a degree in Aerospace Engineering, has a wife and three kids, and bikes to work - even in the freaking winter! - from his home in downtown Madison


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