What are some keys to succeeding in the pool service industry? Scott Roberts of NPRS touches on a few for you in this podcast. Here are some more key points for you.
Treating your customers how you want to be treated extends further than just the pool service company. It all boils down to relationships. How you want to be treated and how you treat others. Being successful means that customers will refer you to friends and family. One way to gauge your success is by looking at a pie chart of how you land new customers. If over 50% of that is referrals you are winning.
People skills are essential because you are running a service business and are providing specific “work” in return for payment. You are not selling a product; the product is you and the service you provide. So, you will make mistakes and customers will get mad and you will need to develop good people skills.
Good solid business skills are essential. You are in business to make money and you are not just out there “spinning your wheels.” So, you need to learn how to draw up a business plan which includes charging enough per pool so that you turn a profit. Service prices vary from region to region so it is up to you to set the best price for your area.
Getting your finances in order is a fantastic way to get your business finances in order. A great resource that I used successfully was the Dave Ramsey plan to become Debt Free myself. Learning how to run your finances is critical and if you can't manage your finances you certainly won't be able to manage your business finances.
Be an honest person. Being a person of Integrity takes a lot of effort. I was never taught as a youngster the value of being honest, so I had to learn it as an adult. If you lie to your customers and they find out, your reputation will be damaged. And in the service business, your reputation is everything.
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